Category: Marketing

How Calgary Brands Should Move Online

Purchasing behavior of consumers has changed with the dominance of Internet, Calgarians more now than ever look to the internet for information about products and services that they might in interested in purchasing. Individuals no longer browse catalogs from their mailboxes. Rather, they browse the Internet hunting for the newest products, trends, and styles. Next […]

Published on: 21 July 2014
Posted by: Chad C.

Five Super Simple SEO tips

Use headings that your target market is searching for The headings, meaning the h1 tag, on the pages of your site must be appreciable enough to let your visitors and search engines know the topic that your post or page is targetting. Don’t use images for your headings, search engines can not read these. Images […]

Published on: 7 January 2013
Posted by: Chad C.

Gaining and keeping your competitive edge online

There are millions of web sites on the web showcasing many different businesses in varying industries. And each business has thousands of potential rivals. This reason alone should be enough for you to focus your efforts to gain an edge over them. As the author Seth Godin puts it, it pays to be the purple […]

Published on: 13 November 2012
Posted by: Sami K.

Why have keep one brand when you can have two?

While working with clients in Alberta, and more specifically Calgary, we often find ourselves helping our clients alter their presence. Sometimes, however, an alteration results in a complete re-branding where the old brand is destroyed in order to make room for a new brand. And while this is not a bad idea as consumers do […]

Published on: 12 November 2012
Posted by: Sami K.

Web design mistakes and a suggestion for restaurants, bars, bistros, and cafes in Calgary

Developers of websites intended for bars, restaurants, bistros, and cafes in Calgary, Airdrie, Edmonton, Red Deer, Lethbridge, and many other cities in Alberta are notorious for creating web sites with bad design. This is because of the voluminous images and excessive elements that makes it difficult for the visitors to determine exactly what their menus […]

Published on: 22 July 2012
Posted by: Sami K.

E-mail marketing, still lovin’ it

Every company aspires to satisfy their clients. When customers are satisfied, they may return giving a company return business. They may even recommend your organization to their friends, earning you even more customers and more business. When more visitors wind up on your website, you should be able to convince them to enroll on your […]

Published on: 25 June 2012
Posted by: Sami K.

Google AdWords and how it affects your bottom line

Google AdWords is a product which is well regarded with businesses online, therefore you may be wondering how it may possibly help bring more visitors to your website. It’s beneficial to explain precisely what it is and the way it works, so you have the option to determine whether it is relevant for your organization. […]

Published on: 25 January 2012
Posted by: Sami K.