Purchasing behavior of consumers has changed with the dominance of Internet, Calgarians more now than ever look to the internet for information about products and services that they might in interested in purchasing. Individuals no longer browse catalogs from their mailboxes. Rather, they browse the Internet hunting for the newest products, trends, and styles. Next year Google estimates 50% consumers will browse the internet using mobile devices. This gives an opportunity that can be seized by successful companies looking to take their business to the next level. Generating Leads In essence, Calgary’s consumers may already have interacted with a local or national brand prior to their visit to a store –- virtual or physical stores. It is through the integration of mobile technology that branded labels and manufacturers can reach out to their niche. Social Recommendations Just as Calgary consumers turn to social media to research a product, online trends have also given birth to online word of mouth advertising. In fact, a survey revealed that over 75% of users willingly recommend trusted companies to their acquaintances. This data is …