Purchasing behavior of consumers has changed with the dominance of Internet, Calgarians more now than ever look to the internet for information about products and services that they might in interested in purchasing. Individuals no longer browse catalogs from their mailboxes. Rather, they browse the Internet hunting for the newest products, trends, and styles. Next […]
Use headings that your target market is searching for The headings, meaning the h1 tag, on the pages of your site must be appreciable enough to let your visitors and search engines know the topic that your post or page is targetting. Don’t use images for your headings, search engines can not read these. Images […]
In response to this article, I wanted to write a rebuttal. Omega8.cc claims that open sourcing your platform is not something that matters to clients and I respectfully disagree. Omega8.cc open sources their platform, but is giving their competition some room by saying that it’s a myth that open sourcing a platform should matter to […]
There are millions of web sites on the web showcasing many different businesses in varying industries. And each business has thousands of potential rivals. This reason alone should be enough for you to focus your efforts to gain an edge over them. As the author Seth Godin puts it, it pays to be the purple […]
While working with clients in Alberta, and more specifically Calgary, we often find ourselves helping our clients alter their presence. Sometimes, however, an alteration results in a complete re-branding where the old brand is destroyed in order to make room for a new brand. And while this is not a bad idea as consumers do […]