Search engine optimization is not easy. In fact it is very hard and at times very unforgiving. If there is one thing we know about Google, it’s that Google does not care about small businesses at all. If you employ an unsavory strategy, Google might penalize you for it and you will lose search engine rank and business. Search engine optimization is not magic, there is a science to improving search ranking, but making that science work for you comes at a price. However, if you’ve got the funding, we are sure we can help you get more traffic and brand recognition online.

Why Search Engine Optimization?

Optimizing internet search engine results for a website’s advantage increases the number of visitors who visit that site. In the past decade, the internet has become an integral part of researching products and services users might be interested in. The internet gives people the ability to become more informed about anything that they might be interested in, from trivial topics such as games to more intellectual pursuits such as politics.

Search engines such as Google, Yahoo, and Bing have facilitated search, making it more convenient to place information right at people’s finger tips. The fact that search engines ended up becoming a gateway for everyone’s browsing experience gave birth to Search Engine Optimization (SEO), a very useful and powerful concept utilized by various website owners, from bloggers to multinational companies, to increase their website traffic.

What is Search Engine Optimization?

Simply put, Search Engine Optimization is a technique utilized by website owners to rank better in organic search results.

To illustrate, imagine a father in Calgary who wants to buy his kid his very first pet dog. He would want to know the different pet shops available near his location. He would thus log on to Google, type in “pet shops in Calgary,” and the websites of the pet shops in Calgary theoretically would be listed down. To reach out to their potential customers such as this parent, a pet shop owner would want to be among the top results in this simple Google search. This is where Search Engine Optimization comes in.

With effective Search Engine Optimization methods, websites receive higher ranking in organic searches, ultimately increasing these websites’ traffic. The bonus with Search Engine Optimization is that its methods allow websites to receive quality visitors who actually browse, and not just passive visitors who leave the websites right away.

Search Engine Optimization techniques is not limited to targeting visitors that are searching specifically for your services and products. Remember that search engine users can be potentially interested in your company, before they even know it.

How does Search Engine Optimization work?

A website’s ranking in an organic search is influenced by various criteria. Unfortunately, these criteria cannot be easily predicted. Nevertheless, a good SEO team would constantly do thorough research with regards to how search engines produce their results. The methods and strategies performed by SEO teams are ultimately based on these.

Strategies Employed

• Content strategy – Production of relevant premium content to generate interest and backlinks.
• Side-project strategy – Create side-project that are valuable to your target demographic, generating traffic to your main site.
• Search engine tools and research – Using analytics and web master tools to monitor traffic and organic search ranking.
• Backlinks building – Using a number of different stratagems to generate backlinks to interesting content on your site.
• Keyword research – Searching what your target demographic is actually searching for online.
• Paid initiatives – Paying Google and other advertisers for leads and potentially links to your site (not approved by Google).
• SEO copyrighting services – Editing pages on your site to product better, more relevant content to get better ranking on organic search.
• Underlying technology fixes
• Web site structure

Through these Search Engine Optimization methods, traffic is increased with the right kind of visitors.

If you are a website owner looking for efficient and effective ways to increase your websites’ traffic and ultimately your number of clients and customers, consider hiring an SEO team. Not only are SEO teams trained and informed on how to bring more visitors to your website, but they also ensure that these visitors translate to sales that are beneficial to your business. In selecting a company to do Search Engine Optimization for your website, consider those that consistently research on the latest SEO trends, and cater to a wide variety of credible clients.